That's already quite a good strike rate - but Blizzard must surely be wondering what to do in order to grab that other 70%.
Lance Winter says: "Essentially what Blizzard are saying here is that they have a 30% conversion rate from the "game demo".
If anything, this is surely good news for pretenders to the MMO throne who now know that rather than trying to unseat WoW, all they really need to do is to court gamers with an entirely different proposition. "
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